Monday, April 2, 2007

2008 Ford Ka

Small and with a Ford face, that must be a CGI of the new Ka. This small car joins one of the fastest growing segments in Europe fighting the infamous triplets (C1/107/Aygo), the new Twingo and the Fiat 500. The Fiat 500 will be a twin model of the Ka being both based in the same platform in a joint development and manufacturing program of Fiat and Ford. Incidentally, the European market and the small car segment seem to be popular for collaborations between different manufacturers... we have the PSA/Toyota job on the triplets and now the Fiat/Ford partnership for the Ka/500. A future trend for other market segments and manufacturers?... In any case the Ka will have a hard time in the market particularly considering the success of established players like the triplets and the supe-cute and iconic status that the Fiat 500 will have.

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